As your account is active, you’ll receive a flow of student leads, people who ‘picked’ you. Nevertheless, you still need to build rapport with him/her. This step is important as he must feel confident you can help him. Best is to tell a little bit about yourself and how you learned English. Find that ‘shared interest’ or commonality. Your student must identify with yourself and think “if he can do it, so I can”.
Before getting into the coaching, you must assess the level of your student. We’ve got a 30-question placement test that will give you the level of your student. A simple link to share with him/her. This should not take longer than 30 minutes to complete. The result of the test is immediate, and defines the level at which the student should start his/her course: Beginner, Intermediate & Advanced.
Before the student gets to buy the course, he must be confident in the company (NYC English), the coach (you) and himself. To do this, you must show NYC English to the student, so that he sees how NYC English works. If possible, show him by sharing your screen. If not, then give him the link, and let him try. It is important that you stay on the call, as he tries NYC English. The most important is that he understands the app is simple to use, and that he will have to use it at least 30 minutes every day.
First step is about building rapport with your student. Second and third steps are about exposing your student to the NYC English brand. Have him or her to experience the software and assess his English level. Last step is about getting a commitment from your student. Your student must pick a course – 1, 2 or 3 levels – with your help. Depending on their levels and budget, they might go from 1-level course to 3-level course. You’re the coach. Help out on making the decision and have him to commit by making the purchase.
Keep the relationship, the connection going. Do not let your student disappear. Stick with him. Send him messages time to time – written or spoken. It’s important that you follow up and show that you’re here. That makes the whole difference. Showing up and asking for progresses. Calling once in a while to get a feel of the motivation/status of your student. This is where we see the difference between poor, good and great coaches. It’s not about being nice to your student – it’s about making sure that he is on track – It’s about reminding him the reasons why he started initially.