How did being found on the web become being likened to obtaining a Doctoral Degree? What are the steps to marketing your Online business? It was far simpler back in the day to be found on the web. There were no technicalities or complexities involved. Sadly, that isn’t the case anymore.
With the fruition of Google’s search algorithms and amount of data on the internet, being found is not an easy nut to crack.
Most people who use search engines stop on google first page, very few moves to the next page. What this means for marketers and entrepreneurs is that they have for the top spot. Competition is on the high side.
There are search gurus that know how to locate information at their fingertips irrespective of Googles Algorithms they know the tricks and keywords which amounts to roughly to about 10 percent of internet users. This means the other percentage is stuck with pages one and two of their Google searches and would rarely make it to page three.
What does it take to market products and services online, in this age? Without waiting for years to move up the ranking of Google’s SERPs (Search Engine Result Pages). Surely, there are better ways of marketing business that results in better ROI. This can’t happen in a fortnight.
Whichever marketing is being used, the benefits will be earned so far as Value is being added along the way. Remember Nothing worthwhile happens overnight so know that this may take time but it proves to be long-lasting and maintainable. Below are some tested and trusted methods for pouring traffic to your website and online pages.
Post Premium-Quality Content on Your Blog
One evident way to market your business is blogging about it. Build a blog and consistently post contents that aid your business and ads value to the brand. Also, ensure that your posts are legit. Do not post lies just because you want to gain traffic, rather, traffic will be lost.
Market Your Content on Quora
If you have just created a domain and you need traffic, one way to generate traffic is marketing your contents on sites like Quora and Facebook. When sharing on these sites you must learn the art of using keywords. Ensure that whatever you’re writing helps people in some way or the other.
When you write articles on this platforms remember to create one link from the articles, using relevant keywords, to the main article on your site or blog. This is a powerful method of gaining traction on Google search, it is called Content Marketing.
Connect with Others on LinkedIn Groups
LinkedIn is a great platform to connect with others in your industry as well as spreading your message, making your brand more noticeable. This platform also helps you connect with contacts with that you don’t have mutual influences.
You send messages to any subscriber on LinkedIn without being connected, this can be a huge asset depending on the exact circumstance created. Share updated regularly, try to stay in the spotlight without oversharing.
Use Facebook and Google Ads to Target Audiences
Do you want to reach the right demographics for your business? Facebook Ads is the right tool to use. It would be awesome if some part of the reaching out were free but as we know, Facebook will always love to make money from anything that has the prospect of making you money. If used properly, you’ll get great value for your money. Ensure you use metrics like age range, interests, location etc.
FaceBook has the largest number of subscribers when it comes to social media, this dictates a large market for advertising your content. Most big websites have Google ads running on them so doing display ads on Google’s Ad platform is a really good step to go.
Using YouTube to gain traffic to your business is tricky but if you create useful video tutorials on your YouTube channel you can create a large pool of viewers which can ultimately lead to more traffic to your business.
YouTube is a great resource when it comes to tutorials because you can teach just about anything in a format that is easy for viewers to understand. Ensure that the quality of your recording and the overall content is high whether you’re teaching a digital skill or an educational course. Be sure to drop a link to relevant contents of your site or blog on the Tutorial Video or in the description.
To excel in email marketing, you have to give something for free in exchange for your customer’s email address. You should create free reports and e-books that will be of help to people affiliated with the industry. After creating a contact-book, you should create and maintain a healthy relationship with them via “Aweber”, “Get Response” or “Constant Contact”, which are systems used to create drip-fed campaign.
Trip Advisor or Angie’s List
You want to reach a large audience of potential customers, the two above-listed sites should do the trick. They offer a great resource for finding a local business while having customers leave reviews about your company.
Trading services? Angie’s List is a good fit. Into travels? listing on TripAdvisor would be a wise choice. Take the time to create a good listing, drive customers there to post reviews there based on their experience with you.
Use Yelp and Trust Pilot to build consumer trust
Trust is a major ingredient holding business owners, entrepreneurs and professionals alike back. People are not quick to trust a business they don’t have direct knowledge in or one they don’t know someone who’s worked with them. Platforms like TrustPilot can help with this, so can Yelp.
The two sites are dedicated to helping customers find the right company to work with, increased transparency is also one of the functionalities it provides, it makes past customers’ experience with the company available. These are the largest sites in the world when it comes to online reviews and should be leveraged upon to help build trust with potential customers.
Use the power of Instagram “Celebrities” as amplifiers
On Instagram algorithms and visibility can work against you if you don’t have hundreds of thousands or millions of followers when it comes to marketing your product. However, you can use top Instagram influencers to push your content. It may not be for free but the benefits are satisfactory, you gain instant access to a wide audience in your specific niche as long as you select the right Instagram influencer to aid you in spreading your message.
Snippets, AMP and FBIA
Rich snippets, Accelerated Mobile Pages, and Facebook Instant Airticles are tools for gaining some early exposure when it comes gaining traffic for content. Rich Snippets is a tool for content forms via the AMP specification relating to or including music, recipes, reviews, TV, Movies.
You can find some WordPress plugins useable for rich snippets via schema.org’s specifications. This works for both AMP and FBIA too. Having AMP and FBIA articles gives you some advantage over non-users considering Google and Facebook’s recent focus on mobile.